Monthly Archives: September 2013

The big 7

Bounce Rate, Conversion, Traffic Sources, Content, Social Reports, Percentage of New Visitors, and Landing & Exit Pages. Adria Saracino, of PR Daily News, has listed these as the 7 most important metrics for marketers and business to monitor and analyze.

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September 21, 2013 · 11:03 pm

Why you should use google analytics

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The Secret Weapon

In an article written by Josh Braaten, he discusses how using the Visitor Flow Report can help with your businesses conversion rate optimization (CRO).

The Visitor Flow Report is a depiction of visitors arrive at your websites and the typical paths they take while visiting your site. Image

This information is very detailed in determining website optimization. This is next level google analytics.

 

 A link to the article: http://searchenginewatch.com/article/2295813/How-to-Turn-the-Google-Analytics-Visitors-Flow-Report-Into-Your-Secret-CRO-Weapon

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Poll Time

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Getting started with Google Analytics

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Wikipedia.org defines Google Analytics as: a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. (http://en.wikipedia.org/wiki/Google_Analytics)

Using google analytics is VITAL to today’s web marketers and business owners. Without a way to track web users activity it’s hard to tell if your marketing is working. Brandidnity.com wrote this Article. Some of the key points they touched on are: unique visitors, average time on site, traffic sources, and keywords. All of these topics can help a marketing team pull in more traffic to a companies website, in turn driving sales up!

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