In an article written by Josh Braaten, he discusses how using the Visitor Flow Report can help with your businesses conversion rate optimization (CRO).
The Visitor Flow Report is a depiction of visitors arrive at your websites and the typical paths they take while visiting your site.
This information is very detailed in determining website optimization. This is next level google analytics.
A link to the article: http://searchenginewatch.com/article/2295813/How-to-Turn-the-Google-Analytics-Visitors-Flow-Report-Into-Your-Secret-CRO-Weapon