Bounce Rate, Conversion, Traffic Sources, Content, Social Reports, Percentage of New Visitors, and Landing & Exit Pages. Adria Saracino, of PR Daily News, has listed these as the 7 most important metrics for marketers and business to monitor and analyze.
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In an article written by Josh Braaten, he discusses how using the Visitor Flow Report can help with your businesses conversion rate optimization (CRO).
This information is very detailed in determining website optimization. This is next level google analytics.