This is a nice site to get a 5 step breakdown on how to make sense of the data given to you from google analytics
In an article written by Josh Braaten, he discusses how using the Visitor Flow Report can help with your businesses conversion rate optimization (CRO).
This information is very detailed in determining website optimization. This is next level google analytics.
Wikipedia.org defines Google Analytics as: a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. (http://en.wikipedia.org/wiki/Google_Analytics)
Using google analytics is VITAL to today’s web marketers and business owners. Without a way to track web users activity it’s hard to tell if your marketing is working. Brandidnity.com wrote this Article. Some of the key points they touched on are: unique visitors, average time on site, traffic sources, and keywords. All of these topics can help a marketing team pull in more traffic to a companies website, in turn driving sales up!